In order to increase your followers, it is recommended to focus on reels mainly. Reels are highly effective for growth, while posts with stories are more suitable for retaining existing followers. You may have heard this advice multiple times, but it holds true that reels are the preferred content format if you want to attract more followers. The reason behind this is that people tend to enjoy reels more than regular photo posts. Consider this: if you would give people the choice between watching a video tutorial or a photo carousel tutorial, most people would likely choose the video option. Videos are more engaging, providing a higher dopamine rush and capturing the audience's attention much more effectively.

So, my main point is that you need to prioritize creating reels as a key strategy for growing your audience. However, it's equally important to remember to regularly post photo-type content at least once a month, as well as stories on a daily basis. By doing so, you can effectively reach new people who may not yet be familiar with your account. Reels, in particular, have the advantage of being featured on the explore page, giving you greater visibility and the potential to attract a wider audience.

Once you have successfully built a larger following, it's crucial to focus on retaining your existing followers by consistently providing engaging content. This can be achieved through a combination of regular photo posts, carousels, and stories, which keep your audience interested and connected to your brand. By adopting this approach, you can strike a balance between growth and retention, leveraging the power of reels to attract new followers and the appeal of other content formats to keep your existing audience engaged and loyal.

In essence, reels serve as a catalyst for growth, while photo posts, carousels, and stories play a vital role in nurturing and maintaining a strong relationship with your followers. This comprehensive strategy offers a straightforward and effective approach to expanding your reach and building a dedicated community. However, it's important to note that consistency is key. Neglecting to regularly post reels can result in missed opportunities to connect with potential followers and hinder your overall growth potential.